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Steve Hall at Adrants, umm, rants at Subway: “We’re Not Covering This, You Viral Spammers” about being spammed by “Somebody claiming to be Jason” who wrote: “One of my friend’s forwarded me this link. I haven’t heard anything about it so I thought I’d share.”
Says Hall: “Yea, Jason. Of course you thought you’d share. You and all the other people being paid to spread this thing around. It’s not even good enough to warrant sharing.”
Surely not the coverage Subway was hoping for, but coverage nonetheless. I didn’t bother to look at the campaign, and I bet most other bloggers won’t either.
Note to flacks: no need for deception. Bloggers look for news. Sometimes we get it from flacks. Just talk to us like you are talking to another human being because, doh, you are.