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I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Ad Age: Why Product Placement Does Not Equal Brand Building

Rance Crain in an AdAge editorial today: “Product placement does not equal brand building, and all the latest technology can’t make it so.”
That’s because, the more things change, the more they stay the same. All aspects of marketing have to hang together: advertising, PR, direct marketing, sales promotion, Internet.

BL Ochman | July 18, 2005 | Permanent Link | Comments (0) | TrackBack (
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Ad Age: Why Product Placement Does Not Equal Brand Building

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