I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Ad targeting Archives

Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Beyond Social Media: Guinness Wheelchair Basketball and thanks to Matt Cortellesi
Beyond Social Media – This will never be ok!
New Cali CowChat mobile app gives you a talking Cowvatar who can tap dance (& more!)
Menstruation goes viral with Hello Flo tampon subscription service’s hilarious video
Brilliant “Better Futures: a stock for social change” updates iconic 40 year-old PSA
Contribute to fight Alzheimer’s: you might win a trip to London and lunch with Samuel L Jackson
A very personal response to Hyundai’s “Pipe Job” – the most disgusting car ad EVER
Durex Fundawear Lets You Reach Out and (Really) Touch Someone
What you give Facebook and its advertisers when you enter a contest
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
“Dumb Ways to Die” Train Safety Tips Video Goes Viral. Go Figure!
Ben & Jerry’s Launches Brilliant LoMo #CaptureEuphoria Campaign on Instagram
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
Bovomaniancs Rejoice! The talking California dairy cows are back
The myth of viral video: some dirty secrets
Why advertisers should put their money on Twitter
Dear GM: Don’t Blame Facebook for your social media problems
Terra marketing goes to the dogs as owners swap poop for wifi
Three much better ways to spend money than Super Bowl ads
Disturbing trend: big brands pimping Facebook “Likes”
Three smart uses of QR Codes. And one really dumb campaign from JetBlue
Burger King Miracle Bun lands on eBay. Crispin+Porter, I Love You
Promoted Tweets: a wake-up call for Madison Ave (and everyone else too)
Google innovations: Mad Useful
Reebok’s naked workout video: just a bare attempt to create buzz?
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
Pepsi’s Optimism Project Propels Them into a Group of Highly Evolved Brands
Social media: “just modern tools to do something very basic”
Starbucks and Kelloggs: Two silly strategies
Burger King – Really Letting You Have It Your Way
E.P. Carrillo cigars seeks the long-elusive social media mashup business model
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
Debunking Five Myths About Blog Advertising
KISS: The Difference Between Strategy and Tactics – and Why It Matters
The Slightly Salacious, and Semi-Disgusting, Trend in Fast Food Advertising
Jet Blue’s CEO’s Guide to Jetting Hits Just the Right Note
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Skittles: Everything a campaign shouldn’t be
The Doghouse: A Marketing Video That’s Gone Viral and Why
Crowdsourcing: Everything Old is New Again, and Again
Google’s Idea of Contextual Advertising is Mighty Weird
Social Media Storm Spreads as Motrin Ad Angers Moms
The Formula for Successful Viral Campaigns. Not!
Still Rock the Vote Red Lipstick – What’s Up With Your Website?
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
How Real People Shop Online Now – They Talk to Strangers
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Doc Martens, So Ugly They’re Beautiful, Longing to Be Cool Again
Cops: Hershey Ice Breakers Packages Look Like Crack or Heroin
Are You Throwing Away Money on Google Adwords?
Social Media is a Mystery in India, But Not for Long
News Flash! Marketers Aiming for Brand Recognition
Dear NBC – Your Ad on My Blog Stinks: Let’s Fix It
Facebook Pushes Social Advertising as a Way to Reach “Fan-sumers”
Freelancers Union Plan to Run Ads in Movie Theaters … Bites
rCard, an Interesting Product, Marketed Badly
McDonald’s Comes a Long Way from Scary Clowns to (Unofficial) User-Generated Ads
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Web is Women’s Favorite Place to Shop
Fake Steve Jobs: “At This Point Even I’m Sick of the iPhone”
Giant Asses Coming to Times Square
Kellogg’s Responds to Food Police – Are They Caving or Helping?
AmEx Members Project Raises the Bar in Social Media Marketing
A Tale of Two Anti-Branding Campaigns – One Bites
Google Buys DoubleCkick for $3.1 Billion – All Your Ads Are Belong to Us
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Starbucks’ Expedition for Change Launches With Gather.com Cross-Promotion
Madison Avenue Needs a Lot More Than a Wakeup Call
Kleenex Brings Fake Therapist to Times Square for Tearjerker, Gets Hosed
Innovation in Advertising Won’t Come From Google or Any Big Agency
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Google Mounts PR Campaign for Click Fraud Practices
Roanoke Times’ Great Recruitment Ad Makes Me Want to Apply
Why Keyword Advertising Will Soon Be a Thing of the Past For All But the Wealthiest Companies
Still Wary of Blog Advertising? Time to Take Another Look
Super Bowl Ads, Yawn, Range From Tepid to Just Plain Dull
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Five Myths and Six Facts About Blog Advertising
Temperature in Second Life: Hot, Hot Hot
Google Pays $900 Million to Continue to Be Search Engine for MySpace
Don’t Understand the Value of Blog Advertising? You Could Soon Be Asking “Would You Like Fries With That?”
Virgin Viral Campaign Players Vie for Tix to Sold-Out V Festival
Study: Internet Not Ready for Mass Marketing
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
Ford’s “Bold Moves” Isn’t Perfect, But It’s a Great Advertorial
Brawny Academy – Reality Check for Men in Reality Show for Women
Promo for Canadian College of English Rocks
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
Jeff Jarvis Misses The Boat in Ad Age Blog Ad Article
Nationwide’s Life Comes at You Fast Puts Your Name, etc. in Lights.
Top Google Results on “Chevy Tahoe” Net Negative Ads
L2: No Pro-Chevy Tahoe Ad Went Viral
Yecch! Folger’s Coffee Made From Sewer Water
$900 PQ Media Study: Podcast Advertising Will Outstrip Blog Ad Growth
Where Would We Be Without Google Adwords?
Ad Industry Needs More Big Ideas
Chevy Gets the Picture Not!
Chevy Tahoe Contest Ads Prove That Message Control is an Illusion
Free Heinekin Beer for Review
Levi’s Moonbathing Campaign: Another Agency That Doesn’t Get It
Free Food Scores for KFC in Chicken Game
Joga Bonito, a Web 2.0 Social Networking Community from Google and Nike
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Rocketboom Launches Commercials TRM Won in eBay Auction
Jack Trout Says Advertising Trumps Word of Mouth
Steve’s Outfit: Click Here to Sue
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Enough With Pontificating Bloggers! Here Comes the Next Wave of Blogs
Is There a Short Cut to Building Blog Traffic?
Who Says Blogs Don’t Make Money?
Disgusting Ricola Cougher to Contaminate New York Next Week
No URLs in Many Super Bowl Ads! Doh
Super Bowl Ads: Wake Me When Madison Avenue Gets a Clue
Worst Idea of the Year? Blog Blaster!
AOL’s Anti-Internet Ad: WTF Were They Thinking?
NY Times and Wall St Journal Articles Bemoan the Death of Message Control
Blackshaw: Blogs More Popular in Google Than Sex
Online Journalism Review: Blog Networks Helping Blog Advertising
Time for Disgusting Ricola Mystery Cougher to Die!
MSM Discovers That Blogging is, Doh, a Business
Blog Advertising Gaining Credence and Budget
Ad Tech NY: Blogvertising Opportunities
Ad Tech NY: Create a Word of Mouth Campaign in Five Easy Steps
Ad Tech: Do-It-Yourself Advertising is Busy Selling Products
Ad Tech Blog: Like Being There, But Quieter
Marketing to Teens? One in Five Have a Blog
How Many People Read Blogs? Who Knows!
CNET: Yahoo to Launch Blog Ad Network to Compete With Google
New Burger King Viral Creates the Requisite Controversy
Pheedo: RSS Getting More Mainstream
Blogging is Not Dead. Or Dying
Virgin Mobile UK Adds New “Dog Judo” Episodes to Viral Campaign
Ad Age: Why Product Placement Does Not Equal Brand Building
Adrants Expansion Scoop? Or Joke? Look Out Ad Week!
American Airlines Contest PR Problem: Winning Sucks
NY Times: Major Advertisers Looking at RSS Feeds
MarketingVox Publisher Adds Third Vertical Blog, MediaBuyerPlanner
Publisher Creates Book Ads That Work the Way People Shop Online
Welcome to MSN Spaces UK Earthling
Paris is Peeing Right Now
Nestle “Cows Are Coming” PR is So Lame
Nike Creates Spectacular Integration of Marketing and Technology
Exclusive: Online Ad Space Blazing
How the Most Highly Trafficked Blogs Make Money
Google Tests New Blog Ad Service
Exclusive: Marketing Vox Publisher Expands Empire with Defense Industry Daily Blog
Wall St. Journal: How Companies Pay TV Experts For On-Air Product Mentions
Ad Agency Karat Interactive Announces Blog Advertising Practice
Consumers Talking Back to Weblogs, Inc Interactive Ads
Wall St. Journal Still Not Understanding Blogs
Study: Local Online Search Will Soon Overtake Newspaper Classifieds
USA Today Says Google AdSense Makes Some Bloggers Potfulls of Money
Blogads’ Copeland Promotes Service With Envelope Pushing Ad Examples
Necco Conversation Hearts Sport Strange Sayings for V-Day 2005
McDonald’s Lincoln Fry Ain’t No Subservient Chicken
GoDaddy Gets Millions in Publicity From “Banned” SuperBowl Ad
Amazon’s A9 Launches Very Cool Visual Yellow Pages
Roomba Robot Vacuum Cleans Up With Search Optimization
Email Still Works if Subject Line is Compelling
Big Legged Women Back in Style Again
Madison Avenue Suddenly Has Blogs in Sight
Ad Age: Blogs Let Consumers Manipulate Marketers
Madison Avenue Ponders the Potential of Web Logs. Will Suits Take Over Blogging?
Blogs Are a Good Buy for Advertisers
Mazda’s Fake Blog is a Dumb Assed Mistake
Wiz Radio Whizzes Into Bathrooms
Wizmark Gets Two Clients Who Want Their Brand Name Peed On
Advertising Week Panelist Explains Marketing’s Expendability
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Why You Should Always Pay Attention to Details
Blogs Are Great, But What’s It All Mean?
Gap and Turner Broadcasting Feature Sarah Jessica Parker in Online Campaigns
Not So Fast! Corvette Pulls Dream Sequence Ad
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
National Orgasm Week Promoted By Ann Summers With Viral Video
Dreadful Press Release of the Week
Newman’s Own Organic Pet Food Enters $15 Billion Industry, Misses Online Marketing Opportunity
Kellogg Serves Mercury Powered Spiderman Toy in Kids’ Cereal
President Bush Sends My Dog A Victory 2004 Membership Card
Hey Burger King — Give the Subservient Chicken Something to Do and Can Ugoff!
Burger King’s Ugoff Is Hungry. He Ain’t No Subservient Chicken.
Danier Leather Refuses To Name Musician in Upcoming Commercial
Democrats Sponsoring Make Your Own Ad Contest
Ditties: Dumb Name, Smart Tampon Marketing
Wizmark: Making Peeing Fun
Hey Spiderman Marketers! Give Your Money to New York’s Kids, The Yankees Don’t Need It!
Survey: Consumer Ad Resistance Reaches All-Time High — PR Budgets Hurt

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