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Ok, so I’m an Apple fan girl. I have a MacBook Pro, iPad, and a nano watch.

I held out as long as I could, but, well, I had to have Siri. And the new 2-way camera, with a flash, (at last!) and iMessage, and all the rest of the newly added goodies. Apple has made buying the new iPhone a royal pain. Because they can, I guess. Because they don’t care what customers think, I gather.

The Apple site says you can go to a store to buy the iPhone 4S. So, I went to the Apple Store in SoHo yesterday and was told by a sweet young Apple employee that, actually, you can’t just walk in an buy the 4S. You have to reserve it, online, the night before.

I defy you to find that information on the Apple page about the iPhone 4S.

I called the support number and learned that every night, at exactly 9 p.m., you can go online, pick a store, and see what they’ll have available the next day, and – if the model you want is available – then go to the store the next day to pick it up.

Is that written anywhere on the iPhone 4S promo page? Nope-er-do.

I wasted hours going to the Apple store on Saturday. Left feeling like I hadn’t made the team.

At 9 p.m. the phone I wanted was available at the 5th Avenue store. I reserved it, and made an appointment to pick it up between 3 and 4 p.m.the next day.

At the store, there was a huge line, which I waited in for 45 minutes until I finally got to spend my several hundred dollars and take my phone home.

The bottom line: Apple took the fun out of getting the latest phone, wasted many precious hours of my weekend, and ended up making me not at all glad to part with my hard-earned cash.

You know what Apple: I don’t care who you are, if your customer service sucks, nothing else matters.

And this way of selling the new iPhone just doesn’t cut it. Even Apple will feel a bite if you keep acting like customers aren’t the real reason you have to come to work. FAIL.

But yeah, Siri is great.