Yet another agency has lost yet another client for a stupid Tweet. The latest is the PR agency Redner Group, losing their largest client by denouncing negative reviews of client 2K’s “Duke Nukem Forever” game.
Stupid Tweet. Ridiculous knee-jerk reaction by the client.
This stuff is not rocket science. All a social media policy really needs to say is “Don’t forget you have a day job.”
And Twitter could help if they would install a “Cancel” button like gMail’s to let you cancel a Tweet within 30 seconds of posting it. But really people, seriously, don’t do this stuff!