To promote breast cancer awareness, the entire staff of the Providence St. Vincent Medical Center in Portland, Ore. donned pink gloves and danced to Jay Sean’s “Down.” There’s some pretty snazzy choreography too! I love that Rockettes-like arm thing!
It features more than 200 hospital workers, from the CEO to nurses, doctors, cooks, cleaning services, lab technicians and even a cancer patient.
The video – not surprisingly – has gone viral on YouTube, Facebook, Twitter and email. As of today, it’s been viewed 883,502 times since Nov. 13th.
Emily Somers created, directed and choreographed it as a fundraiser to help promote the new Medline “Generation Pink” gloves.
A portion of the sale of Medline’s “Generation Pink” gloves goes to provide free mammograms for the community. Medline also will donate $1 of every case purchased to the National Breast Cancer Foundation (NBCF), the company’s Breast Cancer Awareness campaign partner.
- Can Viral Content Be Created? Yes and No
- 10 Tips on How to Make Your Video Go Viral
- The Doghouse: a marketing video that’s gone viral, and why
Hat tip to @Donna Pappacosta
Viral Video: Entire Hospital Staff Boogies in “Pink Glove Dance” to Raise Breast Cancer Awareness
Tags: , BL Ochman, Donna Papacosta, Emily Somers, Medline Generation Pink, Pink Glove Dance, Provident St Vincent Medical Center, viral video