By B.L. Ochman
I stand by the premise of my recent post, To balance my recent post 10 Reasons Your Company Shouldn’t Blog. However, for companies with something to say that may be of interest beyond the CEO’s office or the marketing department, here are a variety of reasons they should blog:
Because the research, reading and writing for a blog help you keep learning. Sadly, many people really haven’t learned anything new in the past 10 years. But you need to keep learning to keep attracting readers.
Because knowledge means nothing until it is shared. Being a respected member of the community requires contribution as well as consumption.
Buzz Gain recently had a post about blogging objectives, and I think these are important ones:
o Be a thought leader: E.g. Charlene Li.
o Generate awareness in the market of your products/services/your personal brand: E.g. Chris Brogan
o Get to know other thought leaders in the space: E.g. Don Dodge
o Obtain feedback from your audience (readers, customers etc.) on new products/services: E.g.Guy Kawasaki
o Make sure your blog appears for specific terms on organic search (Search Engine Optimization): E.g. Aaron Wall
I also like the reason Robert Moskowitz gave in iMedia Connection back in 2005
“Blog to gain on the Big Dogs”
And, as Hugh Macleod at gapingvoid pointed out “why I have a blog, I suppose. I like the control. I write something, I post it, it gets read, hopefully good things happen as a result, somewhere on this small blue planet of ours”
- 41 Reasons Your Blog Probably Sucks
- Why You Should Blog
- Blog Metrics: Six Recommendations for Measuring Your Success
“Reports of Blogging’s Death Are Greatly Exaggerated.” http://www.whatsnextblog.com/archives/2007/08/reports_of_bloggings_death_are_greatly_exaggerated.asp
- Using Blogs to Boost the Bottom Line
Got anything to add to this list?