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I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

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I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

ASPCA Update on Pet Food Recall

The pet food contamination problem is far from over. The ASPCA has released an Pet Food Recall Resource Center that pet owners need to follow daily for current, and ever-changing, information.