After announcng the other day that private island real estate prices in Second Life would increase 35%, the company has delayed implementation of the price hikes until November 15.
The bottom line: while the Second Life economy generates more than $600,000 a day; membership has topped 1.2 million; and corporations are flocking to take advantage of metaverse marketing opportunities, Linden Labs, creator of Second Life, has yet to turn a profit.
As several commenters noted, the most important thing to residents is to keep the virtual world going. Many have invested countless hours (an average of 150,000 a day are spent there) and money in building spectacular features and places on Second Life.