Eric Schwartzman’s Spinfluencer has an On The Record podcast interview with me discussing the Up Your Budget Treasure Hunt marketing campaign I created for Budget Car Rental; corporate blogging as a tool for marketing; and the fate of the traditional press release in the age of new media.
We discuss:
- why I have talked so many clients out of blogging,
- why blog advertising is a great opportunity,
- how to use blogs for entertaining marketing
- the challenges companies face when bloggers write about them;
- and how companies can learn to blog.
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pocast, B.L. Ochman, BL Ochman, blogging, corporate blogging, What’s Next Blog, Up Your Budget, Up Your Budget Treasure Hunt, blog marketing, blog advertising
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podcast, podcast interview, BL Ochman, B.L. Ochman, What’s Next Blog, Eric Schwartzman, Spinfluencer, corporate blogging, Up Your Budget Treasure Hunt, blog marketing,
