Here’s the email I got when I filled out the incredibly long and stupid registration form required before I could get email from ABC News:
Dear Minnie Mouse,
Welcome to ABCNEWS.com – and our family of businesses!
Go to ABCNEWS.com 2-3 times a day for extensive, accurate and up-to-the-minute news coverage.
We’re glad you’ve joined us! ….. blah blah blah
Asking for my name and my email I can understand. But my address, phone number, date of birth…that’s none of your business when all I want to do is join a mailing list. Sheesh!
Why Demanding Detailed Site Registration Information is a Really Dumb Idea
Categories: Worst Practices
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Interesting one this, as debate over registration requirements on our new site has been raging. What does anyone think about requesting gender and age range (not specific age)? Personally I have no problem re: gender and generally I’m quite likely to lie about my age (probably due to my gender). Would be v interested to know what other people think/have done.