In a PR stunt sure to be heard round the world, Le Parker Meridien on 57th Street is selling what it calls “The Zillion Dollar Frittata,” a $1,000 omelet replete with caviar and lobster.
CBS TV reports that the hotel pays $65 an ounce for the sevruga caviar and that the dish contains 10 ounces.
The hotel didn’t use “first,” “best,” “only” “most” or any other BS adjectives to describe the omelet. Cleverly, they let its excess speak for itself. If they’re smart, they’ll avoid PR interruptus and keep the omelet on the menu for many years to come.
$1000 Omelet Is Great PR Stunt
BL Ochman | May 18, 2004 | Permanent Link | Comments (0) | TrackBack (
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